5 Google SEO Algorithms

1. Core Web Vitals Algorithm

This algorithm measures how users experience a webpage, not just what the page says.

It focuses on:

  • How fast the main content loads

  • How quickly users can interact with the page

  • How stable the layout is while loading

Why it matters:
Even great content can rank lower if the page is slow or unstable.

 

Student takeaway:
SEO is no longer just content and keywords—performance matters.

2. Mobile-First Indexing

Google now judges your website mainly by its mobile version.

If your site:

  • Loads slowly on phones

  • Has unreadable text

  • Misses important content on mobile

…your rankings can drop, even if the desktop site looks perfect.

Why it matters:
Most searches today happen on mobile devices.

Student takeaway:
Always think mobile before desktop when doing SEO.

 

3. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

This system evaluates how trustworthy and credible content is.

Google checks:

  • Does the writer have real experience?

  • Is the information accurate and reliable?

  • Can users trust this website or brand?

This is especially important for business, finance, health, and education content.

Why it matters:
Low-trust content struggles to rank, even with good keywords.

Student takeaway:
SEO rewards real knowledge and transparency, not anonymous content.

4. Freshness Algorithm

Some searches require up-to-date information, and this algorithm handles that.

It prioritizes:

  • Recently published content

  • Updated older pages

  • Timely information for trending topics

Outdated content may lose rankings even if it once performed well.

Why it matters:
Search engines want to give users the most current answers.

Student takeaway:
SEO is ongoing—updating content is as important as creating it

5. Google Pigeon Algorithm (Local SEO)

The Google Pigeon algorithm improves local search accuracy.

It helps Google decide:

  • Which nearby businesses to show

  • Which locations are most relevant to the searcher

It connects local listings with traditional search signals.

Why it matters:
Local businesses depend heavily on search visibility.

Student takeaway:
Local SEO requires consistency in business details and location signals.

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